Ethics of Strava Usage

You wonder whether these Strava users are throwing all the things we knew about group riding etiquette right out the window? Group rides should be competitive every now and then, no issues there. But Strava users consistently using group rides as a slingshot to attack and get KOM and other what have you is...I mean let's face it...its irritating. The rest of the group, including weaker riders, are left lingering in disarray. These guys should ride on their own if such is their agenda. Lets see them get out on a hot day, without any help from others and achieve the same things they brag about. Bah...

So, should they draft an Ethics caveat addressed to Strava addicts? Your thoughts on my rant?